Glossary

Content:  The stuff’ that makes up a website. This could be words (text), pictures, images or sounds.

Content Management System (CMS): A CMS is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

Key Phrase:  Those phases which help people find you on the internet.  So, to write powerful, key phrase-rich text, you need to identify the exact key phrases that, 1: will specifically target what product or service you offer, and 2: are those key phrases exactly what your average searcher types in when he or she needs a specific product or service like what your site offers?  The right key phrases will help transform any website from a static one to one that pulls in qualified and targeted visitors.

Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another.  The organization of a website should be simple and straightforward. Use explicit step-by-step navigation procedures whenever possible to ensure that people understand what follows next. Make sure all links are working and there are no dead ends.

Project Manager: The project manager facilites and moderates the project from start to finish. The PM has experience in all parts of the project’s development.

Round of Revisions: A revision is a change request that is made by the client during the design and development phase of a project. ideagin typically provides a revision round in order to allow a client the opportunity to review completed work and make changes that are deemed necessary by the Client. There may be an additional charge after two revisions.

Search Engine Optimization (SEO): SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Site architectural plan: A hierarchical visual diagram of the pages in an entire website. The architectural plan is used as a visual table of contents of the entire website. The architectural plan is developed with the client. The architectural plan is used as a planning tool for web design and is the actual architecture of a website and requires client approval.

Usability:  Web usability is an approach to make web sites easy to use for an end-user, without requiring her (or him) to undergo any specialized training.  The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. press of a button leads to some action.

Website Developer: The Developer is responsible for programming the functionality of a website. While a website designer is tasked with determining what a website should look like and what a website will do, the web developer figures out how it is going to do it and then writes the necessary programming code. Much of this programming code is behind the scenes and is not visible to the user.

Website Designer: The Designer helps determine the page layout, graphics, text location and colors of your site, as well as the navigation and how pages will cross-link to one another. Web designers focus on the user interface and are responsible for layout, color palettes, and usability.

Website Wireframe: A basic visual guide used in web design to suggest the layout of the fundamental elements in the website. When completed, the wireframe provides a visual reference of the structure in the entire website and of each page. This is an important part of the initial website development stage because it creates user expectations and helps to develop an awareness of and familiarity with the site.

The Company uses the wireframes as a ‘meeting of the minds’ and as solid working documents on which to establish the language, content, and structure of interactions the users have with a website. The Wireframe also requires approval of client.